New benefits for season ticket holders and members

From Thursday 1st August, supporters can take advantage of a host of new perks as part of their season ticket or membership, including discounts across retail, travel, experiences and exclusive partner offers.

These changes come as part of a wider update to the fan rewards system, replacing the Wolves Cash programme with a more flexible and improved package of year-round benefits.

What’s new for 2025/26?

From 1st August, season ticket holders and members will enjoy the following benefits:

  • 10% discount on full price retail items – both online and in-store
  • 10% discount on official away travel
  • 10% discount on Molineux stadium tours
  • 10% discount on entrance to the Wolves Museum
  • 10% discount on private room bookings at Molineux
  • Exclusive access to One Pack Perks, offering deals and discounts from local businesses
  • A refreshed and more rewarding Wolves Rewards programme
  • Member exclusive discount on Category A & B home match tickets (Minimum £5 discount on adult tickets/minimum £2 discount on junior tickets)

Who are the benefits available to?

The 2025/26 benefits package will be available to the following supporters:

  • 2025/26 season ticket holders 
  • My Wolves members 
  • #WolfPack members 
  • Young Wolves members 
  • Wolves Dribblers members

How can the retail discount be used?

In-store usage

To redeem the 10% retail discount in the Wolves Megastore at Molineux, fans MUST have their supporter number ready at the till.

Supporter numbers can be found on the back of their season ticket cards, or by logging into their Wolves account online and accessing the supporter hub here.

With their supporter number ready, fans can go to the till point and notify the member of staff serving that they wish to use their member’s discount. They will then request the supporter number and input this into the till, which will validate and apply the 10% discount to the purchase. 

Online usage

To redeem the 10% discount online at shop.wolves.co.uk, supporters should first ensure that they are signed into their Wolves Shop online account associated with their season ticket or membership. 

After adding all the items to the online basket, supporters can navigate to the cart page and proceed to enter details as normal, ensuring they are signed into their season ticket or membership holding Wolves account. 

The 10% discount will then be automatically applied on the order review page, with the discounted value visible just beneath the delivery options.

Terms and conditions 

Retail discounts are only applicable to full price items and exclude sale items and promotional offers.

Full terms and conditions can be found here.