loveholidays will feature on the back of Wolves’ first-team playing kits for the remainder of the 2026/27 season under a new sponsorship deal with the club.
The partnership will bring loveholidays and Wolves together during the club’s 150th anniversary year, with the online travel agent taking the titles of official holiday partner and official family partner
loveholidays is a leading online travel agent helping millions of people to go on holidays they love every year.
As part of the deal, supporters can look forward to exclusive experiences and content across the club's digital and social channels, as well as engaging activations on matchdays at Molineux and our new official fanzone.
Welcoming @loveholidays to the pack as our official holiday partner 🛫⛱️ https://t.co/AjJuEUf7VM
— Wolves (@Wolves) October 13, 2026
Jonathan Gregory, chief commercial officer at Wolves, said: “We're really pleased to welcome loveholidays to the Wolves family. Our supporters are among the most loyal and well-travelled in football, and this partnership is about recognising that and giving something back.
“It’s clear that loveholidays share our commitment to creating memories and experiences for our fans, and we're excited about the opportunities that we will be able to offer the old gold faithful together this season.”
Al Murray, chief marketing officer at loveholidays, said: "We’re thrilled to partner with Wolves during the club’s 150th anniversary year. With an incredibly passionate fanbase and deep roots in a region that’s already home to so many loveholidays customers, Wolves are a fantastic partner for us.
“We can’t wait to get started as the club’s official holiday partner and official family partner, bringing supporters memorable matchday experiences at Molineux and, soon, the chance to book their next holiday with us through the Wolves website.”
Supporters can keep up with all the latest on the partnership across Wolves' official social media channels, and Wolves App.
About loveholidays
Established in 2012, loveholidays is the UK and Ireland’s fastest growing travel agent. Having launched in Germany in 2023, Austria in 2024, the Netherlands in 2025 and Denmark, Norway and Sweden in 2026, it is on a mission to open the world to everyone.
loveholidays prides itself on giving customers unlimited choice, unmatched ease and unmissable value when booking a holiday. It puts together a choice of over 80,000 hotels and flights from all major airlines and airports in the UK, offering holidaymakers trillions of possible package holiday combinations, including the perfect one for them.
At the heart of the online travel agent’s proposition is its focus on making travel accessible to more people by offering an unrivalled choice of great value holidays. It caters to all budgets with options from one star to five-star getaways and offers customers flexible payment plans to enable customers to spread the cost.
